Bob Iger’s Disney wanted Apple, Twitter, and 007
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<img alt="Bob Iger at "Road Diary: Bruce Springsteen & The E Street Band" Documentary Red Carpet at Academy Museum on October 21, 2024 in Los Angeles, California." src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/gettyimages-2179288051.jpg?quality=90&strip=all&crop=0,0,100,100" loading="lazy" />
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You can’t always get what you want. | Photo by Tommaso Boddi/Variety via Getty Images </figcaption>
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<p>Bob Iger's tenure as CEO of Disney came to an end a few months ago, after two decades of leading the entertainment giant through some of its most pivotal transformations and acquisitions. Iger, in an exit interview with <a href="https://www.ft.com/content/460389f9-3d72-4fed-9dd4-bbc3209c88b0" target="_blank" rel="noopener noreferrer"><em>The Financial Times</em></a>, has now confirmed some significant efforts that <em>didn't</em> pan out, such as walking away from buying Twitter, being snubbed by Apple, and losing out on the James Bond franchise.</p>
<p>According to Iger, <a href="https://www.theverge.com/2016/9/26/13063020/disney-twitter-acquisition-bid-offer-tv-nfl" target="_blank" rel="noopener noreferrer">Disney came close to buying Twitter</a> from co-founder Jack Dorsey "at a very attractive price," sometime prior to Elon Musk buying the social media platform in 2022 and <a href="https://www.theverge.com/23026874/elon-musk-twitter-buyout-news-updates" target="_blank" rel="noopener noreferrer">changing its name to X</a>. Iger had plans to turn …</p>
<p><a href="https://www.theverge.com/streaming/955646/disney-bob-iger-twitter-james-bond-apple-merger" target="_blank" rel="noopener noreferrer">Read the full story at The Verge.</a></p>
