Govt targets to bridge rural-urban divide in transmission
<p>Story by Memory Chamisa</p>
<p>THE Government is accelerating efforts to strengthen digital media sovereignty through a nationwide broadcasting modernisation programme that combines terrestrial and satellite technologies.</p>
<p>This emerged during the 18th Annual General Meeting of Transmedia Corporation held in Harare this Wednesday.</p>
<p>The meeting, attended by financial analysts and other stakeholders, heard that the country’s sole signal distribution entity is expanding coverage to underserved areas while integrating clean energy solutions and digital innovation into its infrastructure.</p>
<p>Transmedia Board Chairperson, Engineer Lawrence Nkala, said the corporation has made significant progress in modernising Zimbabwe’s broadcasting transmission infrastructure and advancing digital transformation.</p>
<p>“The beginning of 2026 marked a significant milestone in Transmedia Corporation’s journey towards convergence. As part of efforts to modernise Zimbabwe’s broadcasting transmission infrastructure and advance digitisation, the corporation continues to implement strategic projects aimed at improving radio and television service delivery.</p>
<p>“During the period under review, the corporation successfully commissioned the Tongogara FM Transmission Project and completed the Bayethe Expansion Project in Maphisa, significantly improving access to broadcasting services in previously underserved areas. Progress was also made on critical Over-the-Top (OTT) platform initiatives and other digital transformation projects,” he said.</p>
<p>Transmedia Chief Executive Officer, Engineer Adonis Mushosho, said infrastructure sharing arrangements and revenue generated through the motor vehicle radio licence fee framework have strengthened the corporation’s financial position.</p>
