Norway is pillaging hearts and minds

But here, it has really made us proud. And I think a lot of people were a little bit embarrassed at the beginning. But when they saw how well it was received here in the U.S., we have really taken part in it. So now we are super happy. I mean, everybody’s joining.

How are you using it for your job, beyond just sort of introducing Norway to Americans and North Americans? Is it helping you do diplomacy?

We put a lot of effort in social media. We have given interviews before to POLITICO about our chef and diplomacy, and we’ve got so much attention. But the video where we are rowing, the staff at the embassy, has been spread to 3 million people. [It had more than 4 million views by Wednesday.]

Hard pivot to foreign policy: Are you looking for anything in particular out of the NATO meeting this week with the president? Is there something Norway would like to see?

I think it’s very important to focus on how European countries over the years have really stepped up. And now it’s a pretty good deal for the U.S., I think, the whole NATO package. Because we spend more on defense than the U.S. does when it comes to GDP, and at the same time we purchase very much of the weapons from the U.S. that we send to Ukraine.

And not to forget how we are taking care of American security up in the high north. I mean all those nuclear weapons on the Kola Peninsula — the biggest nuclear arsenal in the world — those weapons are not directed at Oslo, but at the United States. So we are also taking care of American homeland security up in the high north. So it’s a pretty good package for the American people, the cooperation that we have in NATO.

How has the Trump administration’s positioning towards the Arctic, towards Greenland, towards other things, changed your job, or what you expected your job to be?

Well, it has been challenging, especially when it comes to Greenland, where we have been very united with the other European countries. I think we have been very coordinated in how we talk about this, and for us it’s extremely important that we don’t change the geography and borders up in the high north.

Katlego Mphela advises Hugo Broos to handle Teboho Mokoena’s return with caution

Africa Front Staff · Jun 27