The Incredibles turn up the heat with fiery new gqom EP ‘Through The Fire’

<p>That desire to innovate came from their own experience as listeners. While gqom remained close to their hearts, they felt that there was room for growth and experimentation within the genre.</p>

<p>“We felt the genre lacked the fusion of different sounds as well as collaborations across genres and with a wider range of artists,” they said. “Through this EP, we have embraced those elements and brought them into our interpretation of gqom.”</p>

<p>The result is a project that celebrates where gqom comes from while exploring where it could go next. </p>

<p>Across the six tracks, listeners are introduced to a sound that blends traditional gqom percussion with melodic songwriting, vocal-driven moments and influences from Bacardi music and rap.</p>

<p>Yet despite the experimentation, the duo were careful not to lose sight of the genre’s identity.</p>

<p>“We always make sure the core of the music remains gqom. From there, we introduce elements from other genres in a way that complements the sound without taking away from its identity.”</p>

<p>That balance is one of the strengths of “Through The Fire”. Rather than forcing different styles together, The Incredibles allow each influence to find its place naturally. </p>

<p>The project feels connected from start to finish, creating a listening experience that moves between dancefloor energy and more melodic moments without losing momentum.</p>

<p>The duo expanded gqom’s possibilities, proving that it can exist comfortably in clubs, on streaming platforms and in broader music conversations.</p>

<p>The Incredibles have also earned respect for their commitment to the genre. While trends shifted and some artists explored other directions, they remained dedicated to the sound that first inspired them.</p>

<p>“It only felt right to stay true to our roots and the music we genuinely love,” they said. “We would have been lying to ourselves if we claimed to love any other genre more than gqom.”</p>

<p>That loyalty has become part of their identity. It is also a key reason why the EP feels genuine. Collaboration plays a major role throughout the EP. </p>

<p>Featured artists contribute distinct energies and perspectives, helping to shape a project that feels diverse yet cohesive.</p>

<p>Interestingly, the collaborations were not the result of a detailed master plan.</p>

<p>“The collaborations happened quite organically. There was no strict plan for features. We would invite artists into the studio, create together and their placement on each song would happen naturally based on what felt right for the music.”</p>

<p>That relaxed creative process helped create an atmosphere where ideas could develop freely. The duo believes that the chemistry between artists became one of the defining features of the project.</p>

<p>“The synergy of the featured artists was important. A lot of the songs came together quickly, but everything connected naturally. That energy carried through into the final versions.”</p>

<p>“This is a project that everyone from different places can listen to. We are not just building a fan base. We are building an Incredible Family.”</p>

<p>It is an ambitious goal, but one that aligns with the duo’s plans for the future. </p>

<p>A supporting tour is currently in development alongside a dedicated merchandise line and curated live experiences inspired by the EP. </p>

<p>Together, these initiatives signal that The Incredibles are thinking beyond individual releases and focusing on creating a lasting cultural movement.</p>

<p>Looking ahead, the duo has clear ambitions for the impact that they hope to make.</p>

<p>“We would love to be remembered as pioneers, risk takers and representatives of our sound on the international stage. Most importantly, we want to contribute to the growth of gqom and help cement its place in South African music culture for generations to come.”</p>

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