The weekend of Andy Burnham’s life

Andy Burnham is set to become Labour leader on Friday, July 17 and British Prime Minister on Monday, July 20. In between, on Sunday, July 19, England could win the World Cup (no, really).

For Burnham, a lifelong soccer fan, it would be quite the weekend.

Some commentators — including IPSOS pollster Keiran Pedley — have even suggested that, in such circumstances, Burnham should call a snap election to ride a wave of national euphoria and secure his own political mandate.

Given Labour’s commanding majority in Parliament, that is unlikely to happen. But the suggestion hints at soccer’s extraordinary power to shape the national mood — something politicians, and especially new prime ministers, ignore at their peril.

Coming up next week on POLITICO’s Westminster Insider podcast, host Patrick Baker asks how soccer shapes our politics, and examines what politicians should — and should not — do in order to use soccer to their advantage.

Sometimes it is about timing. Former Labour Prime Minister Harold Wilson, buoyed by memories of watching England win in 1966, called an election four years later during the Mexico World Cup of 1970. He was banking on England's dominance boosting the public mood and, in turn, his election chances. But England crashed out of the tournament to West Germany days before the poll and Wilson lost the election.

Other times it is about authenticity. While there's never been any doubt that Keir Starmer is a genuine Arsenal fan or that Andy Burnham is a devoted Everton supporter, the enthusiasm of some politicians for their club teams has appeared less convincing. Aston Villa fan David Cameron famously said he supported West Ham in a speech during the 2015 election campaign, which he won despite the flub.

For politicians seeking to speak for the whole U.K., remembering Scotland (on the brink of crashing out of the World Cup), Wales and Northern Ireland (neither made it to the tournament) matters too.

And in a sport capable of both uniting and dividing, ministers and prime ministers alike have often discovered that criticizing players, managers or fans can carry political risks of its own.

Politics and soccer: How to play the game. Listen to Westminster Insider next Friday, July 3.