Too cheeky for the family group chat: Inside SA’s most unfiltered viral cake orders
Personalised messages are the best way to go, and this establishment is having a blast with the orders they are receiving.
Image: Supplied
This is where doomscrolling can actually be good for the soul because every now and then, you land on something that makes you sit up and question humanity in the best possible way.
A South African brand calling itself the country’s first luxury broekie brand has taken to Instagram to share its most popular custom orders, and the internet is absolutely not okay.
Not in a scandalous way. In a laughing-until-you-cough way.
Broekie also specialises in brownie cakes and custom edible gifting, building a niche around personalised products that lean heavily into humour, intimacy and no-filter messaging, which is a polite way of saying people are ordering things that probably should not be read out loud in a family group chat.
These edible gifts are no longer just desserts but personal statements, with unfiltered wording that turns simple orders into viral talking points
Image: Instagram
“We’re seeing repeat offenders,” he explains in the clip, as one of the top-selling designs is revealed to be the now-infamous “best d*** ever” message.
Apparently, demand is so consistent that “we get five of these a day,” which says a lot about either romance in 2026 or just people enjoying very direct communication.
It gets worse or better depending on your sense of humour, with variations like “your d*** in my mouth” and even a bold entry labelled “best p**** ever” making the rounds.
Somewhere in the mix, someone also submitted “hy is n d***,” which leaves more questions than answers and possibly a mild existential crisis.
Broekie's team admits these orders are a regular occurrence, mostly from girlfriends sending cheeky messages to boyfriends, though they were clearly not prepared for how creative customers could get.
While the baked treats themselves remain the foundation of the brand, it is the messaging that has pushed Broekie into online conversations.
The combination of edible gifting and personalised text has made it shareable content, the kind people stop scrolling for because it feels both absurd and strangely relatable.
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